The Built Brand Team is a global community empowering women to become stronger, healthier, and more confident for life, not just a 12-week plan.
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Team BUILT began in January 2020 and has since grown into a thriving community of women pursuing one shared goal — becoming a better version every day.
Fitness isn’t one-size-fits-all, and we’re here to help you find what you love while building sustainable habits that last.
I’m Brooklyn Hillenbrand, founder and head coach of the Built Brand. I hold a B.S. in Health Sciences (Pre-Physical Therapy) with a focus on Nutrition. After playing collegiate soccer for two years, I transitioned to competitive bodybuilding — competing in eight shows across the U.S., earning national qualifications, and placing 1st at Collegiate Nationals (2018).
I began training clients in 2015 from a home gym and worked at Lifetime Fitness (Kids Club Trainer / Group Fitness) before spending 3+ years as a trainer and group fitness instructor at Power Train Sports Institution. In May 2019, I launched a subscription training membership, Body by Brooklyn, and began offering online coaching. In January 2020 I expanded to Team Brooklyn Built, which has since evolved into Built Brand.
Today, the Built Brand is a women’s fitness and wellness company helping women worldwide build confidence in the weight room, become stronger versions of themselves, and create sustainable life–fitness balance. Fitness became my lifeline after a third knee surgery at 17; lifting rebuilt my strength and purpose. My mission is to help every woman discover how powerful her strength can make her.
We have transformed 1,000+ members with just ONE hour a day!
WELCOME! You’re subscribing to our monthly training program where we focus on all things strength, athleticism and an overall balanced physique with workouts that take an hour!
Dive into a comprehensive 4-week training program, complete with workout demos and full training notes detailing reps and sets.
Want to switch things up? We have 2 studio programs available to follow! Our 'Home Body' 6 Week Program & the 'Busy Body' 4 Week Program.
Customize your workout schedule to fit your lifestyle, with alternative exercises available to accommodate your needs and preferences.
Seamlessly integrate your fitness journey into your daily routine with full access to our innovative app, keeping your workouts organized and accessible wherever you go.
Stay on track and motivated with daily accountability tasks, helping you build consistency and momentum towards your goals.
Equip yourself with essential tools for success, including grocery lists, recipe books, and a wealth of resources to support your fitness journey every step of the way.
Connect with our coaches and fellow teammates in our Community Group, where you can receive support, share experiences, and celebrate your progress together.
Benefit from our comprehensive support system, ensuring you have the guidance and accountability you need to stay focused and motivated throughout the program.
Access your workouts, nutrition plans, and community.
Tap In. Level Up. Built Up.
For women ready to level up.
Our Elite Coaching Program offers a fully personalized approach with weekly check-ins, real-time communication, and tailored training and nutrition protocols.
Includes exclusive Facebook community access, live trainings, and over 30 resources to guide your journey.
My daily supplement staples include greens, GLOW, vegan protein, creatine (SIZE), and PUMP (non-stim pre-workout).
Use code ‘BROOKLYN’ at checkout to save 20% off your order!
My full try-on and reviews are always up on my YouTube channel — search ‘Brooklyn Hillenbrand’.
Here you’ll find… just about everything else!
I’ve linked my daily clothing, skincare, makeup, home finds, and more!
This app has everything I need to help me with my fitness journey and I love that I can have access to my coach and the entire Built to Be community all in one place. It makes it easy to rearrange workouts to fit your schedule and also to track macros but also intuitive eating. Love love this app!
This app is so user friendly! I love the dashboard and how easy it is to see my workout/tasks for the day. The meal entry section is so easy to use and great for busy days when you don’t have time to log each ingredient. The best workout app I’ve used!
This app has everything I need to help me with my fitness journey and I love that I can have access to my coach and the entire Built to Be community all in one place. It makes it easy to rearrange workouts to fit your schedule and also to track macros but also intuitive eating. Love love this app!
I needed an app that would help me track my goals, look at my workouts from my trainer Brooklyn, and most importantly sync to MyFitnessPal. The app is super smooth, love the little timers within the workout and is a great indicator on my week. It helps me hit my water goals, hydration goals and keep macros in check. Love love love!
There are new workouts written every 4 weeks. This program makes it perfect for seeing yourself progress but also switching it up so you don’t get bored. Macro tracking, habit tracking, workouts, community forums, and much more all in one place.
Love that you can move around your workouts, easily talk to your trainer and send messages to other girls doing the program while tracking all your goals in one place and so easy to navigate between the different features 10/10 recommend!
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